Update: 21/09/2024
Master's degree | Languages : French (native) | English (fluent)
SPECIALTIES: Prototyping (Artificial intelligence avatars, Automated chatbots, 3D, VR, AR, MR, Holograms), Content creation (Social, Micro-video / Stories, Brand content / Native ads, Campaigns concept, R&D), Management (International team management, Design processes implementation, Design quality control, Reduction of Dpt's operating costs). Presales (Brainstorming, Graphic / Creative benchmark, Sketches / Mock-up, Visual production via generative AI prompts, Client presentation), Graphic design (Visual expression, Logotypes, Icons, Key visuals, Infographics, PowerPoint, Google Slides), UI Design (Desktop, Mobile devices, Connected TV, Intelligent street furniture, Digital in store), Casual games design (Game-play / Art direction, Sketches / Mock-up, Interface designing, Quality control / Adjustment), Consulting (Digital Uses & Practices EU/CN, Lean production for graphic unit, Photoshop introduction, WordPress introduction). More details about my skills & services.
TECHNICAL SKILLS - Hardware, Tools & Softwares: Fluent on generative artificial intelligence prompting, Photoshop, Illustrator, Premiere, Hitfilm Express, Basecamp, Google Workspace. Knowledge on AR Lens Studio by Snapchat. Good knowledge on HTML5, CSS3, and JavaScript constraints. Solid knowledge on CMS Wordpress. Knowledge on Unity 3D, Lightwave, Dreamweaver. Proficient in working with Apple, Microsoft and Linux systems.
KEY CLIENTS - EUROPEAN MARKET : L'Oréal Paris (Gemey Maybelline New York, Vivelle Dop), Fromageries BEL (The Laughing Cow, Apéricube, Kiri), Lindt & Sprüngli, Cdiscount, Danone (Danette, Badoit, Velouté, Volvic), ESSEC Business School, Colombbus.org, SBE Direct, Hôtel Metropole Monte-Carlo, McDonald's EU, Nissan EU, Bongrain Group, Canal+ Group, Weight Watchers, M6 Group, W9, Habbo, M6 Mobile, Musée national de l'histoire de l'immigration, Le Saint-Hubert, Training Meisner Paris™. See all projects achieved in France.
KEY CLIENTS - ASIAN MARKET : VOL Group China (Bar Rouge Shanghai, Mr & Mrs Bund Shanghai Modern Eatery by Paul Pairet, Ultraviolet by Paul Pairet, The Cut Shanghai, From a Chinese Cookbook by Jereme Leung, Bund 5 Building), L'Oréal China (Garnier Ultra DOUX), Dorel Juvenile China (Maxi-Cosi), Audi China, Resorts World Genting Malaysia, Nestlé China (Hsu Fu Chi, ChengWeiKongJian), Twitter China, Kidsland China, General Electric Healthcare China, Shopify China, Peninsula Boutique China, Etro China, Logitech China, Accor Hotels China, Starbucks China. See all projects achieved in China.
September 2024 - Today | Paris (France)
Deputy secretary to a specialized sub-directorate of the Ministry of Home Affairs.
December 2023 - July 2024 | Chelles (France)
Animation within the After-school and Leisure Department | Preparation for civil service entrance exams.
June 2021 - September 2023 | Briare (France)
Post-COVID restructuring of the family business. Results : sales revenue +250%. Public relations and communications consultancy, business and sales development, reorganization of working methods and production, new recruitment strategy, preparation of a business plan and implementation of a succession plan drawn up by the chartered accountant. Read the case study.
August 2019 - May 2021 | Ho Chi Minh City, Vietnam
Exploration of new territories and creation of video content. Saigon's nighlife, Virtual Tourism.
April 2017 - July 2019 | Shanghai, China
MADJOR's digital design expert towards existing and prospective clients. Internal thought leader regarding digital content, educating the team on the latest best practices (Digital Arts / UI Design). Working with UX designers, strategy consultants and content planners, developing innovative concepts for social Ad campaigns and digital visual content across touch points (American and Chinese social platforms, websites, Apps) and formats (images, animation, video, 3D, VR, AR, MR). See all projects
January 2015 - February 2017 | Shanghai, China
In charge of branding and visual communication (digital, video, photo, print) for all restaurants, night clubs and outlets founded by VOL Group China: Bar Rouge Shanghai, Mr & Mrs Bund Shanghai (Modern Eatery by Paul Pairet), Ultraviolet by Paul Pairet, The Cut Shanghai, From a Chinese Cookbook by Jereme Leung, Bund 5 Building. Work summary (1st semester 2016) KEY STRENGTHS & ACHIEVEMENTS:
- Management of 5 brands, 150 projects and 3000 designs a year (cross media) - Department processes designing and implementation - International Team Management (Chinese & Foreigners) - Writing of all the Job Descriptions and Hiring processes follow up - Quality control of the production in co-working with Purchase Dpt. - Quality control production monitoring in co-working with Purchase Dpt. - Work summary writing and presentation for CEOs and Group's Owners - Improvement and effectiveness of the Design Department in co-working with Clients - Reduction of the Department's operating costs (Streamline, Processes optimization)
September 2012 - August 2014 | Briare, Loire Valley, France
Global digital solutions and e-reputation crisis management for the family business. Results : sale revenues +5%, online booking +7,6%. Press release writing. SEO reinforcement. Showcase reworking, web & mobile. On-line tools designing for recruitment, booking, survey. Brand contents designing (blog & thematic pages). Brand integration on social networks (Community Management). Content monetization via Google AdSense. Performance monitoring via Google Analytics. Read the case study.
December 2008 - August 2012 | Boulogne-Billancourt, France
Websites, apps, advergames and graphic guidelines designed for Gemey-Maybelline, CDiscount, Apéricube, La vache qui rit, Kiri, Lindt, Badoit, Accor Hotels, Velouté, Taillefine, Volvic, Danette, Vivelle Dop, ESSEC.
May - August 2008 | Paris, France
Websites itemisation, Flash animations designing, Online ads campaigns declination, Event pages updating for McDonald's Europe, Nissan Europe, Levi's Europe. Co-working with the Creative Director of McDonald's Account, Project Managers, Copywriters & Senior Art Directors.
January - April 2008 | Paris, France
Project management, Functional specifications designing for Canal+, Bongrain, Weight Watchers. Co-working with the Senior Art Director & Associate director in charge of the Canal+ account, Senior Project Manager unit, Sound Design unit & Graphic Design department.
Septembre - Decembre 2007 | Neuilly-sur-Seine, France
Websites and online ads campaigns designing for M6 Group's brands (M6, W9, Habbo, M6 Mobile). Co-working with the Digital Art Direction unit, Sales department, Project Management unit, Flash developer & Video Broadcast department. Extract of the Internship Report.
January - June 2007 | Paris, France
Design of "Histoires Singulières" Platform, "Cité Blog" & Exhibition interactive terminals. Co-working with the unit in charge of the digital communication for the museum. Team-working on the MMI micro-agency "Multimedia Sorbonne" (a group of students in self-management) including one Project Manager, one Flash Developer, one Front-End Web Developer, one Copywriter and me as Digital Art Director. Extract of the Final Projet Assignment.
2007 | Paris, France
Professional Specialty : Interactive Multimedia (MMI). Director of Final Projet Assignement : Guy Meyer. Modules include : Project management, Creative management, Art direction process, Architecture information, Interactive storytelling, Law (intellectual property rights), HTML, CSS, Action Script, PHP.
Sorbonne University Paris 1
2005 | Paris, France
Partnership with l'Atelier de Recherches Interactives (ARI - FdM EnsadLab). Modules include : Theoretical & Practical class related to New Media art (video art, interactive art, video game art). Dissertation Director : Jean-Louis Boissier.
University Paris 8
2003 | Paris, France
Aesthetics of Interactivity - EdNM/Ciren Program. Modules include : Theoretical & Practical class related to Fine arts (painting, drawing), Modern art & Contempory Art (Post-modern, In-situ, Interactivity).
2000 | Paris, France
Apprenticeship Specialty : Graphic communications. Modules include : Visual communication, Graphic design, Print production rules, Typography history, Practice of drawing, Advertising history, 20th-century art history.
Campus de la Fonderie de l'Image
September - December 2014 | Shanghai, China
Modules included : intensive reading, extensive reading, listening, speaking and writing, pronunciation, Shanghai dialect, Chinese movie, Chinese sayings and proverbs, special character writing.
Fudan University, Shanghai
2013 | Paris, France
Game Design Workshop : how to create game's rules, from design to tests and adjustments. Game type, audience and platform target. Designing methods. Rules and gameplay designing methodology. Context definition, challenges and 3C rules. Presentation and framework paper.
Centre Pompidou | Isart Digital
How to create a videogame Workshop : videogame profession and processes production presentation. Brainstorm, Design, Fake Game Footage (FGF), Pre-production, First Playable Prototype (FPP), Vertical Slice (VS), Gold master, Production, Tests and adjustments (alpha, beta, debug & polish).
Centre Pompidou | Ubisoft
2012 - 2013 | Paris, France
Broadening of grammar, structure and vocabulary of the professional language management-oriented. Intensive training in oral and written expression; Study of anglo-saxon culture. Modules include : Management, Human Resources, Facts & figures, Negotiation & presentations, Sales & purchases. (TOEIC : 765/990)
Faculté des Métiers
2011 | Paris, France
Conference by Jane McGonigal. "Gamification" is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems. Gamification has been studied and applied in several domains, such as to improve user engagement, physical exercise, return on investment, data quality, timeliness, and learning. More on TED.com.
Microsoft Campus Paris
2007 | Paris, France
Professional exchange with the French game designer Eric Viennot: definition & uses of gameplay in videogames. Definition of transmedia, interactive / total fiction.
Université Paris 1, Panthéon Sorbonne