Soft skills

Human’s full potential

In a unbalanced world where some organizations are still considering digital transformation as a priority and some others already using it as a commodity; and because new technologies bring us day after day better tools to organize the society, I believe that my soft skills (active listening, pedagogy, empathy, adaptability, creativity, use of collective intelligence) are key to imagine efficient solutions of management, unique cross-cultural creations and innovative use of augmented & artificial intelligence(s).

Technology for the greater good

Geeks have won the game, they’re fashionable and they’re at the helm of the biggest listed companies. A counter-culture that has become mainstream. As a lifelong geek with a passion for new technologies and video games, I’m happy and aware that we’re living in a time full of promise, but also full of challenges that technology must help us to overcome : moving the world forward, without burning it.

Together in competition

The spirit of competition is indispensable in the wild and in biological evolution, particularly in ecosystems devoid of consciousness and free will. This vital energy of the origins is still very active in the sports industry and in the law of the market, allowing the best brands to emerge for the benefit of the consumer. But within the company I work for and the people I work with, I know from experience that collaboration, collective team spirit, mutual support and community resilience are definitely more effective, healthier and sustainable.

Processing with the best

Culturally speaking, in my opinion, the real key to evolution is not competition, but transmission. That’s why I’m not afraid of working with people who are ‘stronger’ or more talented than me – quite the contrary. As student, creative, manager or entrepreneur, I have to be surrounded by the best. They’re generally free spirits who have nothing to prove and are not prone to jealousy. They like to exchange ideas, follow playfully the ideation process, challenge you and help you to upgrade your knowledge.

Cost killer with consciousness

To reduce your costs, I train the juniors to improve their work methods (tool boxes, uses & best practices, files structure) and to optimize their redundant tasks: social content update, declination, itemization, micro content production. Also, I do my best to source content creative suppliers at the right price, in order to build a strong and sustainable creative community around the projects.

Eclectic creative culture

Thanks to my background and work experience in various type of companies in France and China, I am able to deal with several marketing constraints, cultural concepts and ways of management. I’m authentically connected with two worlds that usually never meet: the mainstream / pop and underground scenes. I grew up on the east side of Paris, an area mixing without any sort of complex the sub and mainstream cultures. My creative approach is transmedia, non-binary, cross-cultural and outside the box.

Original content creator

In my deep feeling, a “little brand” doesn’t exist. Local business or international brand ? I provide the same level of services for all my clients, with the highest creative standards. All ideas and content developed together will be exclusively dedicated to your brand. Possibility of white-label services.

Adaptable

Digital marketing agency, management consulting, advertiser, public institution, SME, start-up, NGO, association ? I cope with your needs, your way of work, agenda and budget. For your larger or iterative projects, I stay on track with your workflow : I deal with your schedules and way of work (onsite, remote online team); adapt myself to your work pace and staff, methods of project management (project-oriented, agile-oriented).

Team player

I’m not the creative “asocial” type. I use to work with all type of team members profiles: CEO, Group’s owner, engineer, developer, architect, account manager, creative director, art director, project manager, copywriter, graphic designer, 3D artist, motion designer and more. I involve myself in kick-off, de-briefing and weekly meetings by conference call or on the spot.

Services

Consulting

• Communications consultancy
• Reorganization of working methods
• Digital Uses & Practices (EU/CN)
• Lean production for graphic unit

Pre-sales

• Brainstorming
• Graphic / Creative benchmark
• Sketches, Mock-up & AI prompting
• Client presentation

Prototyping

• Automated bots
• AI Avatars
• VR, AR, MR
• Holograms

Management

• International team management
• Design processes implementation
• Design quality control
• Reduction of Dpt’s operating costs

Content creation

• Micro-video / Stories
• Brand content / Native ads
• Campaigns concept
• Research & Development

Graphic design

• Visual expression
• Logotypes, Icons
• Key visuals, Infographics
• PowerPoint, Google Slides

UI Design

• Desktop, Mobile devices
• Connected TV
• Intelligent street furniture
• Digital in store

Casual games

• Game-play / Art direction
• Sketches / Mock-up
• Interface designing
• Quality control / Adjustment

Contact

François SOULIGNAC (付穌)
French creative specialized in new media & technologies
Current location : Paris, France

> LinkedIn
> Instagram

Back on top