GE Healthcare China | Sonazoid™ Campaign

Researches Keyvisual References Gallery

GE Healthcare is an American multinational conglomerate incorporated in New York and headquartered in Chicago, Illinois. As of 2017, the company is a manufacturer and distributor of diagnostic imaging agents and radiopharmaceuticals for imaging modalities that are used in medical imaging procedures. The company offers dyes that are used in magnetic-resonance-imaging procedures. GE Healthcare also manufactures medical diagnostic equipment including CT image machines. Further, it develops Health technology for medical imaging and information technologies, medical diagnostics, patient monitoring systems, disease research, drug discovery, and biopharmaceutical manufacturing. The company was incorporated in 1994 and operates in more than 100 countries including China. GE Healthcare operates as a subsidiary of General Electric. (Source)

Details

Brand : GENERAL ELECTRIC HEALTHCARE China (Shanghai)
Team : MADJOR – a Labbrand Group company (Shanghai)
Services : Art direction, Graphic design
Platforms : On-line content & Off-line event
Status : Ideation, Conceptualization, Prototyping

Context & Challenges

The following visuals have been produced for the launching campaign of GE Healthcare Sonazoid™, a contrast agent for use in ultrasound imaging of focal liver lesions. “Sonazoid is an important tool to improve the current visualization methods to evaluate patients with liver lesions,” said Dr. Knut Brabrand, senior consultant in radiology, Oslo University Hospital, Rikshospitalet. “One important feature of Sonazoid is its longer contrast effect which I believe may improve the detection of liver tumors. Also, the ability to differentiate malignant tumors from benign tumors and primary tumors from metastatic tumors is critical to determine the appropriate treatment to help improve a patient’s prognosis.” (Source)

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Researches

GE Healthcare China | Sonazoid™

GE Healthcare – Campaign Sonazoid™ – Key visual. Sketches & Notes by Francois Soulignac, MADJOR Labbrand Shanghai.

GE Healthcare – Campaign Sonazoid™ – Key visual. Sketches & Notes by Francois Soulignac, MADJOR Labbrand Shanghai.

GE Healthcare China – Campaign Sonazoid™ – Key visual. Sketches & Notes by Francois Soulignac, MADJOR Labbrand Shanghai.

GE Healthcare China – Campaign Sonazoid™ – Key visual. Sketches & Notes by Francois Soulignac, MADJOR Labbrand Shanghai.

GE Healthcare China – Campaign Sonazoid™ – Key visual. Sketches & Notes by Francois Soulignac, MADJOR Labbrand Shanghai.

GE Healthcare China – Campaign Sonazoid™ – Key visual. Sketches & Notes by Francois Soulignac, MADJOR Labbrand Shanghai.

GE Healthcare China – Campaign Sonazoid™ – Key visual. Sketches & Notes by Francois Soulignac, MADJOR Labbrand Shanghai.

GE Healthcare China – Campaign Sonazoid™ – Key visual. Sketches & Notes by Francois Soulignac, MADJOR Labbrand Shanghai.

GE Healthcare China – Campaign Sonazoid™ – Key visual. Sketches & Notes by Francois Soulignac, MADJOR Labbrand Shanghai.

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Key visual

GE Healthcare China | Sonazoid™

GE Healthcare China – Campaign Sonazoid™ – Key visual. Prototype by Francois Soulignac, MADJOR Labbrand Shanghai.

GE Healthcare China – Campaign Sonazoid™ – Key visual. Prototype by Francois Soulignac, MADJOR Labbrand Shanghai.

GE Healthcare China – Campaign Sonazoid™ – Key visual. Prototype by Francois Soulignac, MADJOR Labbrand Shanghai.

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Visual reference | Video

GE Healthcare China | Sonazoid™

Visual reference. War of the Worlds – Opening scene. Directed by Steven Spielberg.

Items: Key visual (concept and prototyping). Content: re-lauching of Sonazoid brand campaign in China. Market: China. Job done: art direction, key-visual mockups, client presentation.

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