Update: 27/03/2024 | CONTACT
Hello, my name is François Soulignac, I’m a French creative specialized in new media & technologies, based in Paris (France), previously working in Shanghai, China (上海，中国) and Ho Chi Minh City (Vietnam). Former creative at Madjor Labbrand Shanghai, VOL Group China for Paul Pairet, Mediagong Leo Burnett Paris, Saatchi & Saatchi Duke Interactive, M6 Group. Work experiences in digital innovation, on-line marketing / advertising agencies, broadcast services, cultural institution, luxury food, beverage & entertainment industries, management consulting.
Main activities
Metaverse enthusiast & bright patterns-oriented, designing and prototyping campaigns, videos, social content, casual games, artificial intelligence avatars, automated chat-bots, holograms, 3D, VR, AR, and MR experiences. Fluent on generative AI prompting, hand-crafting algorithms of recommendation and coaching AI tools dedicated to news feed customization to avoid being stuck on a bubble filter of knowledge. Mobile-first oriented, adept of inbound marketing and snack-content creation, contributing to the radiance of Asia’s alternative nightlife on social media by creating video stock content entirely produced on 小米 mobile phone.
Background
I’m holding a M.A’s degree in Design, Media and Technology (University of Paris 1 Pantheon-Sorbonne), a four-years degree in Contemporary Art & New Media (University Paris 8), a B.A’s degree in Fine & Modern Art (University Paris 8), a degree apprenticeships in Graphic Design & Visual Communication (Campus de la Fonderie de l’Image, Paris). I was living and working in Asia for 7 years (China and Vietnam), I learned some basic rules of Chinese language (Mandarin) at Fudan University (Shanghai, China). I keep learning by doing a permanent creative watch / foresight, regular workshops and trainings.
Project
Contributing to the digital transformation of France and its institutions, focusing on national security, simplification, social marketing, visual journalism, corporate social responsibility strategy (CSR) and developing intelligence against astroturfing and content-based information warfare.
Works
Commercial works
Personal works (selection)
- Virtual Tourism in the USA
- Shanghai Micro Stories
- SAGB Shanghai
- GTA 6 in Shanghai
- Shanghai Video Mixtapes
- Shanghai Walks
- Virtual Tourism in Fallout 4
- Virtual Tourism in Mad Max
- All personal works
Personal works (recent)
“The Soulignac Brothers” is a YouTube Gaming channel launched with my brothers and sister, in order to cope with travel restrictions. « A family saga living 10,000 km apart, using online video games to talk, explore and have fun together. In search of new rituals to overcome distance and pandemic. Virtual tourism, digital holidays, family trip and filmmaking in the Metaverse ». Read more about the project.
“Memories of Nightlife in Asia” is a YouTube Travel & Events channel regrouping all my personal videos dedicated to the vibrant Asian nightlife. A way of documenting a phenomenon rich in variations, breaking down the walls between cultures and creative communities. Watch & Listen now.
“Virtual Tourism” is a series of photos and videos dedicated to the work of game designers and developers, as well as a way to preserve the memories of our virtual excursions in the Metaverse. This project is continuously evolving. About Virtual Tourism.
Personal works (archives)
“Location Scouting” is a series of photographs inspired by the aesthetics of photojournalism. My aim is to objectively capture the shapes and atmospheres of various locations. All photographs are intentionally free of watermarks to serve as a resource for modelers and designer communities. About Location Scouting
“Digressions on Video Games” are extracts from essays written during my academic work. It talks about gameplay, game design, art critics. It’s also an incongruous encounter between Denis Diderot’s art critics and video games. Read the essays (in French).
“Soic Miterne Memories” is a private archival space dedicated to one of my oldest hobbies: creating short video clips, capturing moments of life since the early 2000s; vlogging before the invention of digital social networks. I use this website to store and organize content that is too old or too intimate to be shared on my main portfolio. This process of backup became necessary when my first CD-ROMs started to become unreadable. A geeky way to stock my oldies, hobbies and background stories. Discover Soic Miterne Memories (by invitation).
François Soulignac on Press