New Made in China Chinese Dream Portraits
Shopify Inc. is a Canadian multinational e-commerce company headquartered in Ottawa, Ontario. It is also the name of its proprietary e-commerce platform for online stores and retail point-of-sale systems. Shopify offers online retailers a suite of services including payments, marketing, shipping and customer engagement tools to simplify the process of running an online store for small merchants. The company reported that it had more than 800,000 businesses in approximately 175 countries using its platform as of December 31, 2018, with total gross merchandise volume exceeding $41.1 billion for calendar 2018.
Details
Brand : SHOPIFY China
Team : MADJOR – a Labbrand Group company (Shanghai)
Services : Art direction, Social Content Creation
Platforms : 微信 WeChat Stories, Video portraits, Micro Content
Status : Ideation, Conceptualization, Prototyping
Context & Challenges
The following slides have been produced as consulting management for the launching of the e-commerce platform Shopify in China, helping Chinese creators and producers to showcase their goods on Western markets and reach new customers. The final delivery includes videos portraits storyline, 微信 WeChat stories, KOL stories.
The New Made in China | 中国制造2025
Celebrating the Chinese know-how
Shopify China – Social Content – The New Made in China. Photos by Zhan Jing, Quentin Shih, Chen Man. Board & Notes by Francois Soulignac, MADJOR Labbrand Shanghai.
中國夢 The Chinese Dream
The national strategy as a route
Shopify China – Social Content – The Chinese Dream. Board & Notes by Francois Soulignac, MADJOR Labbrand Shanghai.
Portraits of game changers
Existing portrait as reference
Shopify Portraits – When Africa Meets Asia with Ifeoma Ubby. Video by Shopify.
Portraits of sustainable businesses
Shopify China – Social Content – Video Portraits. Board & Notes by Francois Soulignac, MADJOR Labbrand Shanghai.
Entrepreneur stories
Alternatives to fast fashion
Shopify China – Social Content – Fashion Designers. Board & Notes by Francois Soulignac, MADJOR Labbrand Shanghai.
Content creators
Shopify supporting creative communities
Shopify China – Social Content – Content Creators. Board & Notes by Francois Soulignac, MADJOR Labbrand Shanghai.
KOL & Influencers
Shopify as Hot Topic
Shopify China – Social Content – KOL Stories. Board & Notes by Francois Soulignac, MADJOR Labbrand Shanghai.
Items: Content creation (concept and prototyping). Content: Videos portraits, WeChat stories, KOL – Key Opinion Leader stories (Fashion designer, Content creators, Influencers). Market: China. Job done: co-creative direction with associate director of digital innovation, stories main topics definition.
Photo Gallery
© 2019, MADJOR Labbrand Shanghai for Shopify China – François Soulignac, Digital Arts Management.